As we all know 3-letter domains were all used up back in the 90s. On the other hand, we feel it would be a bit much to ask you to write the entire title in the browser, no matter how descriptive it is. So we chose the next best thing and used the first 2 letters from each word. It turnes out “ouhibo” means “Love it” in Arabic, and we do love the outdoors – and diversity.